How we do it How we do it GROUP DISCUSSIONS Discussion with 6 people along with projective techniques to unveil rich views (traditional & online) IN DEPTH INTERVIEWS Discussion going deeper to personal perceptions and motivations (traditional & online) BLOG Interactive social media platform to explore a variety of issues without geographic boundaries(online) MOBILE SELF VIDEOS Sharing instant feedback on moments that matter, understand touchpoints impact DIGITAL DIARY An easy to use platform for sharing feedback, ideas, pictures and videos along with people’s own time and place WEB/SITE EXPLORATION Recorded online browsing to evaluate websites and explore online habits ETHNOGRAPHY Experience consumer in real, daily life, at the moment of truth, at home, while shopping, when going out WORKSHOPING Co- work with clients and creative consumers to develop new ideas and optimize current ones SCOUTING Selected individuals become our scouters in exploring and unveiling fresh market trends Our Areas of Expertise FMCG PHARMA SERVICES RETAIL We proudly call ourselves experts in enabling clients to grow great brands. About the uncut