What we do
December 11, 2020 2020-12-14 15:57What we do
How we can help you
Our 4 Pillars of Brand Strategy
4 Pillars of Brand Strategy
BRAND EMPOWERMENT
Brands are (or should be) facilitators, carers and active supporters. To thrive, they need to have a differentiated positioning and a strategy to build a healthy brand equity
We discover the hooks that make people actively connect with a brand and proud to have it in their life.
Our solutions get under the skin of brands to find out what they mean to people and what they need to do to get inspiring and in tune with people’s lives.
Where you stand
BrandNow_ brand diagnostics, current brand image status, analysis of competitive landscape, growth opportunities.
How to change
BrandCompass_brand re-engineering, refreshed identity and purpose, re-worked positioning.
What to do
BrandLab_new brand or product creation, new ideas to implement the positioning or to activate your target group.
How to win
Brand@War_ brand competitive advantages deriving from its rivals incompetencies.
4 Pillars of Brand Strategy
BRAND COMMUNICATION
Your brand’s advertising is one of the most critical investments. Get it right and the brand can thrive. Get it wrong and the brand can suffer plus the money is wasted.
We help you choose wisely on what, how and where to advertise to gain greater brand momentum and have a stronger brand that stands out from the crowd.
OptimizeR_
Optimize your messages and touchpoints to consistently deliver the brand story.
CreatoR_
Create a campaign idea based on insight platforms that relate to your brand
ScreeneR_
Screen, evaluate and select the advertising concepts and copies that best work for your brand
DevelopeR_
Develop communication concepts or brand messages that best work for your brand’s touchpooints and target
How we do it
Techniques that reveal emotions, exercises that enable expression
Pre tasks like digital diaries to understand people’s preferences and media / channels consumption
Smart solutions like smartphone self recorded videos and short questionnaires to catch real time reactions
Group sessions, one-to one talks or both, ethnographies to get close to reality
4 Pillars of Brand Strategy
BRAND INNOVATION
To grow you need to be different and original. You need to be bold, take risks, try new methods, employ new practices, dare to change!
We grow great ideas, enable faster decision making, design activations and ensure effective implementation.
The changes we propose are always people centric to help your brand stay connected and relevant.
How we do it
Tailor made creative workshops to inspire great ideas, unlock the brands’ potential and empower growth
The produced ideas are consumer led so that your brand never goes off trail or loses sight of people’s needs
Hand picked Creative People
Creativity in our working sessions is consumer – led. We put hand picked Creative People at the center of what we do.
They can be Trend Setters, Early Adopters or simply very very Creative.
Category Experts
We invite Category Experts depending on the objectives, like media influencers, opinion leaders or simply knowledgeable and successful people at something.
Design Thinking Processes
We employ Design Thinking Processes to produce concepts or prototypes of products, services and ideas.
4 Pillars of Brand Strategy
FORESIGHTS
To make wise decisions you need to know the future. You need to know what is coming, what is trendy, hot, exciting and where there is a white space for your brand to grow.
We are not prophets. We are just close to people, we observe behavioural shifts, sense the trends early, read a lot and have vast experience from different markets.
We help you shape the future based on emerging trends. With strategic intelligence and business sense we produce a vivid report with new, interesting things as well as their expressions of all that is relevant to your category and can help your brand be ahead.
How we do it
We partner with scouters, trend setters and opinion leaders to bring fresh, in-the-making trends to be ahead of your competitors.
We organize a client event to present, discuss and distill new knowledge to your team.
We workshop with clients to prioritize, select and work upon new ideas.
Some of the things we do
- Market Scouting
- Web Exploration
- Market Segmentation
- White Papers
- Trend Reports
