How we do it

How we do it

GROUP DISCUSSIONS

Discussion with 6 people along with projective techniques to unveil rich views
(traditional & online)

IN DEPTH INTERVIEWS

Discussion going deeper to personal perceptions and motivations
(traditional & online)

BLOG

Interactive social media platform to explore a variety of issues without geographic boundaries
(online)

MOBILE SELF VIDEOS

Sharing instant feedback on moments that matter, understand touchpoints impact

DIGITAL DIARY

An easy to use platform for sharing feedback, ideas, pictures and videos along with people’s own time and place

WEB/SITE EXPLORATION

Recorded online browsing to evaluate websites and explore online habits

ETHNOGRAPHY

Experience consumer in real, daily life, at the moment of truth, at home, while shopping, when going out