How we do it
November 25, 2020 2020-12-14 14:19How we do it
How we do it
GROUP DISCUSSIONS
Discussion with 6 people along with projective techniques to unveil rich views
(traditional & online)
IN DEPTH INTERVIEWS
Discussion going deeper to personal perceptions and motivations
(traditional & online)
BLOG
Interactive social media platform to explore a variety of issues without geographic boundaries
(online)
MOBILE SELF VIDEOS
Sharing instant feedback on moments that matter, understand touchpoints impact
DIGITAL DIARY
An easy to use platform for sharing feedback, ideas, pictures and videos along with people’s own time and place
WEB/SITE EXPLORATION
Recorded online browsing to evaluate websites and explore online habits
ETHNOGRAPHY
Experience consumer in real, daily life, at the moment of truth, at home, while shopping, when going out