Our point of view
November 27, 2020 2020-12-14 16:03Our point of view
On People
We bring our expertise to decode human motivations to best inform, inspire and guide brands strategy based on human insights
To us, consumers are humans.
And humans are complex creatures. There is no algorithm to tell you how they respond. It takes real art and science to reveal their feelings and drivers, make sense of their mental world and behavioural heuristics.
At The Uncut we love people.
We reach and open them up through empathy and originality. We never see them as research participants, and we don’t want them to act as ones.
We don’t challenge people
We leave that for clients and brands. We respect them. They are our partners in helping us make sense of the complex world of human preferences, choices and motivations.
People are demanding towards brands and more knowledgable than ever before. They feel empowered.
Our job is to read between the lines and distinguish truths from politically correctness to best consult brands.
On Brands
We bring our expertise to connect brands with people and build reciprocal relationships and long lasting bonds
Successful brands don’t stand still. They never have.
Especially at these times with consumers having the power and competition being more ferocious.
Brands exist to make people’s lives better.
They should feel the pressure to make people actively connect with them, love, desire and talk about them.
Brands are living organisms and just like people, they need to have a purpose in life, guided by a set of values and beliefs, be able to dream, wish, change and adopt, feel loved and protected.
Our desire is to help brands live a fulfilled life. We reframe their identity to give them a purpose to proudly serve.
We create a story behind the brand to meaningfully engage with people and maximise impact.
